Hidden menus (also known as secret menus) allow brands to reward guests with early or exclusive menu access. Without relying on traditional discount-based rewards that can be expensive and brand eroding, hidden menus incentivize customers to purchase in-store and through direct ordering channels rather than third-party platforms.
You may be familiar with the concept of a secret menu. What you may not know is how Thanx takes that capability further to power sophisticated, targeted marketing for different segments of customers.
With Thanx
You can create multiple Hidden Menus. Imagine creating a secret beverage menu while also having a secret breakfast menu.
You can limit which segment of customers see your menu. For example, giving only VIPs access to an exclusive item or offering a secret menu for a specific location to test a new item launch.
You can restrict how long the menu is available for. A seasonal menu can be available for the month of December only or you can create urgency by having a hidden menu live for only the next 7 days.
You can configure Hidden Menus to be redeemed in-store and/or online. With Thanx, you can incentivize customers to order through digital channels by offering a hidden menu for online only.
Use Cases
The applications for this non-discount reward are practically endless. When you give customers exclusive access to Hidden Menus, you can:
Use Case | Example |
Create an exclusive item for Loyalty Members to encourage customers to order directly. |  |
Give VIPs early access to new menus (e.g. shop 7 days before anyone else). |  |
Create items that are exclusive to your best customers (e.g. reach gold tier to unlock xyz). |  |
Pilot a menu with your most loyal customers and let their feedback influence what goes on the menu next. |  |
Bring back a classic item for your anniversary. |  |
Bring back a favorite item for a limited time. |  |
Lock in catering pre-orders by giving them a discounted menu 2 months before a big holiday. |  |
Soft launch a new menu or item before rolling it out to everyone. |  |
In the 12 days leading up to Christmas, release limited-edition holiday items. |  |
Re-package existing items into a secret menu. |  |
Limit who gets items that you have a limited quantity of. |  |
Create a hidden menu that’s exclusive to online orders. |  |
Create a hidden menu that’s exclusive to in-store orders. |  |
Get Started
Create a Hidden Menu today!
How to create a Hidden Menu that can be redeemed online (Thanx + Olo)
Learn how to set up a Hidden Menu that can be redeemed online using Olo.How to create a Hidden Menu that can be redeemed online (Thanx + Toast)
Learn how to set up a Hidden Menu that can be redeemed online using Toast.How to create a Hidden Menu that can be redeemed in-store
Learn how to set up a Hidden Menu that can be redeemed in-store.