Access Passes allows brands to reward guests with experiences to build a sense of exclusivity. Without relying on traditional discount-based rewards that can be expensive and brand eroding, Access Passes incentivize customers to purchase in-store and through direct ordering channels rather than third-party platforms.
Thanx makes it easy to power sophisticated, targeted experiential marketing for different segments of customers.
You can create custom experiences by designing your own reward screen allowing guests to redeem anything you can imagine.
You can limit which segment of customers get each experience to create a sense of exclusivity. For example, only VIPs get invited to have dinner with the chef.
You can restrict how long the experience is available for making the possibilities of what you can create truly endless. For example:
Skip the line for the next 30 days
Get one free balloon animal when you buy a family meal
The applications for this non-discount reward are practically endless. When you give customers exclusive access, you can:
Invite customers to a tasting event
Invite to a restaurant week
Link out to a wine club
Invite customers to a yoga + brunch day
Invite customers to a secret menu tasting
Invite customers to an influence mixer
Invite customers to have dinner with the chef
Invite customers to a cooking class
Invite customers to sample a new menu and get feedback
Gift customers an e-book of old recipes so they can continue to enjoy them at home
Ask customers for their address and send them a gift in the mail
Invite customers to a masterclass
Ask customers for their Public Wallet Address and send them an NFT.
Let customers skip the line
Access exclusive parking spots
Access exclusive seating
Let customers upsize their meal
Let customers sample new items
Encourage customers try a side item
Let customers have unlimited toppings
Promote a store opening by giving away limited swag (collect a free tote bag this weekend, limited to the first 50 guests)
BOGO on specific items
Super serve VIPs when they identify as one e.g. free glass of champagne
Give customers exclusive swag (free shirt, sticker, bag, etc.. for loyalty members only)
VIPs show the pass and get super served
Give VIPs access to an exclusive screening
Give select customers free parking
Show this reward on Friday and get a free modifier
Give customers happy hour pricing
Create an Access Pass.
How to create an Access Pass
Learn how to set up an Access Pass.